Senior Marketing Specialist

2017 - Current

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I am currently a Senior Marketing Specialist at CUNA Mutual Group, an insurance company that sells commercial and consumer insurance and protection products. I am responsible for setting the strategy of multi-media, multi-channel marketing campaigns across all product lines and audiences, including B2B, B2C, and B2B2C. Once the strategy has been completed, I lead the cross functional team in charge of executing digital and print tactics. I work closely with product to produce content that customers can easily understand and access on our digital channels and in print at events. I oversee organizing the promotional activities at 26 national credit union events every year. I also serve as the company’s Subject Matter Expert on digital marketing and routinely present to different departments on the current digital trends and results from the A/B testing I do on email campaigns.

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NCAA D1 Collegiate Student-Athlete

​2013 - 2017

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I committed over 50 hours a week balancing soccer, academics, and leadership through time management and hard work. I was a major part of our team winning two Big Ten Championships, making two trips to the round of 32 in the NCAA tournament, and I won several individual awards in the Big Ten. I have learned invaluable skills like teamwork, the ability to problem solving in a variety of different ways, communication skills, and the ability to work at a high level under extreme stress and pressure.

 

 

Captain of D1 College Soccer Team 

​2016 - 2017

 

I was voted captain of the team in a unanimous vote from the players and coaches. I was able to effectively manage communications between 30 team members and the coaching staff. I also ​successfully managed those 30 team members on and off the field by making sure they were working hard, going to class, getting good grades, and taking care of their bodies. I analyzed our team each week and sought ways to make each player better, and through this management style the team did very well on the field. Finally, I organized many community service events for our team to give back to the Madison area. 

 

 

Women's Soccer Representative for SAAC (Student Athlete Advisory Committee)

​2015 - 2017

 

My job is to communicate with the athletic staff at UW-Madison, the Big Ten, and the NCAA about issues surrounding student-athlete welfare and enhancing the student-athlete image. I served as voting member and voice for the soccer team by representing their position and views on important issues every month. I also organized events to that allowed student-athletes to network, serve, and develop with other students, the greater UW-Madison campus and the Madison community. Lastly, I led discussions with the athletes and staff about the importance of mental health in student athletes and how we can stop sexual assault on campus.

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Badgers Give Back

2013 - 2017

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I led female student athletes in volunteer hours with over 100 hours in one year. ​I read to and completed reading comprehension activities with elementary and middle school classrooms to improve literacy in Dane County.​ I created memories and delivered gifts to children battling serious illnesses at the American Family Children’s Hospital.​

I motivated young girls to do well in school by helping them complete homework assignments.